Digital Marketing Strategy
Editorial & Journalism
From social media intern, to head of brand and marketing, to freelance consultant, my career has been anchored in a curiosity for what connects, inspires and motivates businesses and individuals, both online and in real life.
I have spent the last 15 years writing about art, design, architecture and fashion for print magazines, online platforms and book publishers, fuelled by a degree in industrial design and a deep interest in architecture, arts and infrastructure.
Paid Social Media & Influencer Marketing
Copywriting & Brand Voice
Through my experience both in-house and working with agencies, I have cultivated a network of influencers and brand partners while refining my understand of how best to work with them.
Fusing my love of the written word with my deep knowledge of marketing and communications, I have spent my career honing my skills as a copywriter and sculptor of brand voice.
Content Management & Strategy
As an expert in both content and marketing, my approach to content and strategy management is well-informed, while my experience with different CMS tools is rich. I am confident working across web, email newsletters, social media and more.
Project & Account Management
Both in-house and within agencies, I am experienced in leading teams, as well as working effectively and seamlessly within them. My approach is to prioritise being organised, transparent and objective when required.